Travel PR and marketing in the Netherlands and Benelux

Tourism Marketing Concepts (TMC) in short

TMC is a Communication and PR Agency specialized in tourism, travel, culinary and lifestyle clients. We are based in Amsterdam and represent National and Regional Tourism Boards, Hotels, Airlines, Airports, Cruise Companies, Travel companies, Food Associations and Food Brands.

Mission statement

TMC equals an integrated approach for Destination marketing, B2C Marketing, E-commerce, New media,  Events and Communication and PR.  Through our established network we offer our clients a fast entrance to the three Benelux countries: The Netherlands, Belgium and Luxembourg in order to reach increased revenue and ROI.


TMC started in 1995 and offers a liaison between destinations or companies in the hospitality industry to the Dutch and Belgian source markets. We strongly believe in teaming up with our clients. TMC works with a team of passionate communication specialists in order to translate strategic marketing plans into effective, result driven, creative and hands-on activity plans in order to increase business from the Benelux countries. Combining the know-how of our clients and our local market expertise creates instant and measurable results.

The way we work

Together with our clients, based on a previously determined strategy, a clear philosophy and the most current consumer trends, we set up concrete yearly activity plan. TMC is also for the execution of all activities and will report back on a monthly and yearly basis on the achieved results and future possibilities.

Our clients

– Alaska Seafood Marketing
– Autoridad de Turismo de Panamá
– Düsseldorf Airport
– Ecuador
– El Salvador
– Finnair
– Gobierno de Navarra
– Japan National Tourism Organization
– Jordan Tourism Board
– Levi
– Malta Tourism Authority
– Playa Montroig Camping Resort
– Regione Umbria
– Sawadee Reizen
– South African Tourism
– WeDubYou
– Wonderful Indonesia


 1995 Start up of the company by Susan van Egmond
Specialized in hospitality and trade marketing
 1997 First TMC office alongside the Amsterdam canals
First destination marketing client
 2003 Partnering with Teun Kees, strategic marketing specialist
 2004 Creation of a PR & communication department
 2005 Move to our own office building, charming 17th century harbour
 2008 Reaching up to 10 staff
 2011 Culinary PR & promotion, a second specialization
 2012 New media specialization
 2015 Ready to help you with your Benelux Communication and PR